Welcome to Bizthom, where we’re redefining what it means to build and grow a business in Africa. Born out of the need for business education that truly understands the African experience, Bizthom is more than just another platform—it’s a movement.
In a world flooded with one-size-fits-all advice from far-off experts, Bizthom stands apart. We’re here to cut through the noise, offering rugged, Afrocentric business education that speaks directly to the unique challenges and opportunities on our continent. Whether you're navigating the complexities of local markets or scaling across borders, we provide strategies that work in the real world—our world.
Bizthom is on a mission to empower African entrepreneurs with the tools, insights, and practical know-how needed to thrive. We’re not here to recycle what’s been said before; we’re here to innovate, disrupt, and lead with fresh, actionable advice tailored to the African market.
We see a future where African businesses don’t just survive—they dominate. And we’re building the roadmap to get there, with content that’s as tough and resourceful as the entrepreneurs we serve.
As we grow, our goal is to become the go-to resource for business leaders across the continent, but for now, we’re focused on building a foundation of value, integrity, and real-world results.
At the heart of Bizthom is Joel Amawhe, an entrepreneur who has walked the talk. With over a decade of experience in sales, marketing, digital strategy, and entrepreneurship, Joel has navigated the highs and lows of building businesses in Africa. He has experienced both failure and success, and through these experiences, he has gained invaluable insights into what it takes to thrive in the African market.
Joel’s journey is a testament to resilience and innovation. He founded myPadi.ng, a student accommodation platform that, despite its eventual closure, taught him critical lessons about market adaptation and customer needs. His venture into Joepath Fitness, which he successfully sold, and the ongoing ventures in Real Estate, & FMCG demonstrates his ability to pivot and succeed in diverse sectors. Now, through Bizthom, Joel and soon his friends is channeling all these lessons to help others avoid common pitfalls and seize opportunities that are uniquely African.
As Bizthom’s Brand & Content Strategist, you won’t just be creating content—you’ll be shaping the voice of a brand that’s set to transform the landscape of African business education. Your role is critical in distilling Joel’s wealth of experience into content that educates, inspires, and empowers entrepreneurs across the continent. You’ll be working directly with Joel to craft content that is not only insightful but grounded in real-world African business experiences.
This is a unique opportunity to be part of something big from the ground up. You’ll have the chance to influence Bizthom’s growth trajectory, ensuring that every piece of content we produce resonates with our audience and drives our mission forward.